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Introduction

Apple computer is a multinational firm dealing with production and sale of consumer electronics, personal computers, and computer software. "Apple Gains Tech…" (Para 1) explains how the firm began operations in 1976 and grew to become a leader in the consumer electronics world. According to Kunkel (1999 p.3-6), the late Steve Jobs along Steve Wozniak and Ronald Wayne founded the firm. They faced many challenges that they finally overcame to release the first Macintosh in 1984. What has made Apple the most revered company? The use of innovative software and improvements in the hardware has seen Apple products become the most appealing in the market.

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Body

Apple is the most revered company because of the most appealing in the market. The firm is the second largest in terms of revenue in the world. Both Kunkel (1999, p.5-12) and "Apple Gains Tech&helli;” (Para 7) concur that the firm grew steadily until there were some wrangles between Steve Jobs and the then CEO John Sculley. This saw Apple profits decrease and its products performed poorly as expected. This saw Steve Jobs kicked out of the company he had help found as explained by Kunkel (1999 p.6-9). Jobs would come back years later to improve on the computers produced by Apple. He helped improve on the operating system. Mr. Jobs said, “I'm going to destroy Android….” ("BBC News" 5)

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Apple is the most revered company because of the improvements in the hardware. According to "Recent Changes" (para 10), the firm returned to profitability between 1998 and 2005. This was after production of a variety of products. These were the iMac, iPhone and the iPod. The firm transitioned to fitting its computers with Intel chips, which saw an increase in performance of the machines. "Given that market recognition…,” Leffew said ("BBC News" 11).

Apple is the most revered company because of the use of innovative software. According to "Recent Changes" (para 2-4), between 2007 and 2011, Apple experienced a revolution in the sale of its products. This was attributable to the great innovative software in its iPhone, iPad, and iPod Touch. The firm has continually improved the products it offered to consumers. Apple suffered a great blow with the passing of Steve Jobs.

Conclusion

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Apple developed it portfolio from a tender company to a global electronics giant. There have been numerous challenges along the way to success, but brilliant people at Apple have managed to bring the firm to profitability. Apple has become what it is because of determined leadership and savoir-faire innovation. Apple’s future is somehow under threat from competitors, such as Samsung, Nokia, and Google, whose products can easily beat Apple’s products because of their innovation’s and pricing.

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